In celebrating 200 years of engineering innovation, Peugeot is set for the launch of their new car - the RCZ at the 2010 Australian International Motorshow in Sydney. In honour of this release, Peugeot has chosen to work with the young designer label Begitta, in creating a uniquely designed garment which will represent the style and emotion – not only the company but the car itself.
“For 200 years, Peugeot has uniquely combined emotion and the pursuit of perfection in all its activities. Peugeot’s aim is to ensure that emotion is always at the heart of the
motoring experience: a Peugeot will never be purely functional. This is the thought with which we’ve commenced 2010 and that which will see us move toward achieving our goals for the future. As we launch such products as RCZ, 5 by Peugeot and the Hybrid4 technology, our focus is on innovation. And that is why we are delighted to be associated with “Begitta” for the Australian International Motorshow, as Begitta design and inspiration are focused on modernity and style and just like Peugeot, will never be purely functional.” says Ken Thomas, General Manager / Director, Peugeot Australia.
Photography: Freya Lamont
Hair and Makeup: Tracie Weaver
Design and Styling: Begitta for Peugeot
Models: Amber Greasley @ Dallys | Taylor Firth @ Tamblyn